Pienza e Fiori was born many years ago thanks to the collaboration of a great nurseryman of Pienza origin, Prof Sirio Mangiavacchi, who dedicated much of his resources and inventiveness to this festival, involving the Municipality of Florence and other of his colleagues.
The objective was to create a high-quality exhibition-market, which enhanced the architecture of Piazza Pio II and the Papal Palace, enhancing the classical floral character already present in the architectural styles. It was then written that ‘Pienza and the flowers’ should have been the canonical Spring festival, a sort of floral blaze that was a hymn to the arrival of the beautiful season, of the new fruits, a propitiatory floral rite of the agricultural year, which would have found its subsequent correspondence in the traditional Christian festival of Corpus Domini, with its Procession of the Fiorata.
This has been the case for decades. Today, with a renewed artistic charge and aesthetic motivation, Pienza e i Fiori has been enriched with new episodes and new initiatives that make it one of the most important festivals in the town.
